More than wholesale. A partnership designed to grow together.
Bring Cotton Cuddles to your customers in the way that suits your store—stock our collection, trial a curated range, or earn commission without holding inventory.
We know you don't need another generic supplier pitch.
Independent retailers are approached by brands every week. Our program is built to create value on both sides—not simply ask you to buy products and hope they sell.
Alongside a retail-ready Cotton Cuddles range, partners can earn from personalised online orders, be discovered through our stockist network and access relevant promotional opportunities.
Offer a simple, tactile range of cotton baby blankets and hooded towels.
Receive commission when your customer orders personalised products online.
Eligible stockists can be featured in the Cotton Cuddles stockist directory.
Access relevant exposure across Cotton Cuddles and the Relvic Media network.
A partnership that fits your store
Whether you are ready to stock a new range or simply want to connect customers with personalised gifts, there is a practical way to begin.
Simple products customers can see, touch and love
Wholesale partners begin with our core non-personalised collection. Customers who want embroidery can order through the store's unique partner QR code.
Cotton Knit Baby Blankets
Soft, breathable everyday blankets in a curated choice of popular colours.
Hooded Baby Towels
Soft cotton towels with a cosy hood and sweet rounded bear ears.
One partnership. Two customer journeys.
Wholesale partners can earn their normal retail margin on in-store stock and also receive commission when a customer chooses personalisation online.
In-store purchase
Your store stocks a Cotton Cuddles retail range.
A customer chooses a blanket or towel to take home.
Your store processes the sale as normal.
Personalised online order
Your customer scans your QR code or uses your unique link.
They order a personalised gift and receive 5% off.
We personalise, pack, dispatch and provide customer service.
A wider media networkWe want to help send customers your way, too.
Cotton Cuddles is part of Relvic Media, an Australian network of consumer-focused websites spanning parenting, photography, homes and personalised gifting.
Retail partners may be considered for relevant editorial features, directories, social content and links where there is a natural audience fit.
Practical support—not empty promises
Eligible wholesale partners can be listed where customers can find Cotton Cuddles in person.
Use supplied product information, imagery and personalisation referral materials.
Receive a unique link, QR code and customer code for eligible personalised orders.
Be considered for appropriate features across Cotton Cuddles and Relvic Media brands.
From introduction to launch
Complete the short application below.
We consider your customers, location and range.
Wholesale, selected pilot or referral-only.
Stock and/or your unique partner pack.
Review results and expand what works.
Built for complementary Australian retailers
We are looking for businesses whose customers naturally overlap with Cotton Cuddles. We review each application individually so the partnership makes sense for both brands.
You do not need to know which pathway is right before applying—we can discuss the most practical starting point together.
Retail Partner FAQs
No. Wholesale partners stock non-personalised Cotton Cuddles products. Customers who want embroidery can order through your unique partner QR code or referral link.
Cotton Cuddles handles the online payment, personalisation, packing, dispatch and customer service for personalised orders placed on our website.
Approved partners receive a unique QR code, link and/or customer code. The customer receives 5% off an eligible order and the partner earns 15% commission, subject to the program terms supplied on approval.
Yes. Wholesale partners may sell the Cotton Cuddles stock they purchase through their own physical store and ecommerce website, subject to the wholesale terms and brand guidelines.
Our opening range and wholesale pricing are shared after we review your application. We are intentionally keeping the initial range practical for independent retailers, and selected stores may be eligible for a smaller pilot.
For selected retailers, we may agree on a small curated range, defined trial period and review point. Exact product, payment, return and freight terms are agreed in writing before stock is supplied.
The retailer pays freight on wholesale stock orders. We will confirm the freight cost before the order is finalised.
No. Approved partners may be considered for relevant opportunities, but placement is based on genuine audience and editorial fit and is not guaranteed across every platform.
No. Select “I'm not sure” in the application and we can discuss which option makes the most sense for your business.
Let's see if we're a good fit.
Tell us a little about your business and the partnership pathway that interests you. There is no obligation—we'll review your details and get in touch.
Submitting an application does not guarantee acceptance into the program or any particular wholesale, pilot, referral or promotional arrangement.
Short application
No obligation to proceed
Choose one or multiple pathways
Australian businesses welcome